TitleSkittles Park
Production Company
Campaign Peck the rainbow, Taste the rainbow
Advertiser Mars, Inc.
Brand Skittles Global

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Type Television & Cinema
Creative Director Jo....an M....er Subscribers Only
Art Director Jo....an M....er Subscribers Only
Director ..f Jo.....on Subscribers Only
Director of Photography S....en K...h R...h Subscribers Only
Executive Producer
Executive Producer M....sa M...er Subscribers Only
Editor G...n C...er Subscribers Only
Senior Producer of Media Arts J...n S...er Subscribers Only
Sound Designer ..m S....er Subscribers Only
Lead Flame Operator
Lead CG Artist R...n Va.....oek Subscribers Only
CG D...el M...m Subscribers Only
VFX Supervisor

About TBWA

Our true competitive advantage is our Disruption methodology. At TBWA, we believe that it is impossible to beat the competition by following the conventions of the category. In order to achieve an unfair share of category business, we must avoid entering an “arms race” of claims and instead establish alternative, futurebold paths to growth. To us, this is “Disruption,” an approach that favors bold innovation over incremental change. We seek fundamentally Disruptive Ideas that truly challenge the status quo and force a reassessment of the category on our clients’ behalf.

We need to generate impactful strategies for our clients, ideas and approaches that are single-minded and daring enough to inspire new thinking and fresh behaviors. Through Disruption we turned Apple from a challenger brand into a category leader that all started with the “Think Different” idea, and made a relatively small spirits brand into the highest selling Irish Whiskey in the U.S. with Jameson. A proven methodology for over two decades, these disruptive brand stories have resulted in breakthrough campaigns that have a lasting impact on culture. 

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