| For its 50th anniversary, Amnesty International wanted to involve people differently. The organization and its agency have not only placed the public in the heart of the action in a film broadcasted on TV and cinemas, but also have created an online game (iphone and internet) to raise money. By downloading the app, people became players, the price of the app went to the organization. In a week, 400 000 bullets have been stopped through the application which is still downloadable at http://itunes.apple.com/us/app/bulletproof/id431368009?mt=8. Join the fight for human rights. | |
| Title | Bulletproof |
| Agency | la chose |
| Campaign | Bulletproof |
| Advertiser | Amnesty International |
| Brand | Amnesty International |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| More Information | Subscribers Only |
| Creative Director | B...a Ze....li Subscribers Only |
| Art Director | Gu.....me G...y Subscribers Only |
| Copywriter | V...or Si....ff Subscribers Only |
| Account Manager | M....el Kr.....an Subscribers Only |
| Agency Producer | N....as B....et Subscribers Only |
| Agency Producer | M...a C...n Subscribers Only |
| Production Company | W...a P...s Subscribers Only |
| Director | W....id B...o Subscribers Only |
| Producer | C...de F....le Subscribers Only |
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