Rajec - "Parking"

Leagas Delaney Praha, Czech Republic

19176

Leagas Delaney task was to increase the sales of a Spring water brand in selected supermarkets. The agency has decided to reach the potential customers before even they get into the superstores. In entering the underground parkings, people looses their favorite radio wave. Rajec interfers then with the main and popular radio frequencies in Czech Republic in replacing the signal with a radio commercial with a sound of nature in background, with only Ipods and FM transmitters. With a low investments, sales rose
Title	Parking
Agency	Leagas Delaney
Campaign	Parking
Advertiser	Kofola a.s.
Brand	Rajec
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Posted	July 2011
Business Sector	Subscribers Only
Media Type	Case Study