| At the occasion of the International Day for the Elimination of Violence against Women, let's enhance the visibility of this action launched in Romania. 1 of 4 women are abused in this country. Beneva Foundation and Jandl have decided to transform that into "1 of 4 women get beaten instead of getting flowers." They have thus created a bouquet with a particular accessory to decorate it: a baseball bat. These bouquets have been placed to be sold in all flowers shops in Bucharest, with a card explaining the issue to raise the awareness. The card led to Beneva foundation website where more information could be found | |
| Title | Bouquet |
| Agency | Jandl |
| Campaign | Bouquet |
| Advertiser | Beneva Foundation |
| Brand | Beneva Foundation |
| Posted | November 2011 |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Creative Director | P...l F...a Subscribers Only |
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