Title "Live Life, Don't Watch It"
Agency Droga5
Editing Company Marshall Street Editors
Campaign PumaSocial
Advertiser Stealth
Brand Puma

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Business SectorSubscribers Only
LanguageEnglish
Type Television & Cinema
MarketSubscribers Only
Production Company M...on J...el Z...er (...) Subscribers Only
Post Production Ab....te P..t Subscribers Only
Sound Design Company Nylon Studios
Music Company / Composer S...ak . C...n Subscribers Only
Executive Creative Director ..k St.....ski Subscribers Only
Executive Creative Director Mr. Ted Royer
Executive Creative Director ..m G...on Subscribers Only
Executive Creative Director A...da Cl....nd Subscribers Only
Director Mr. Fredrik Bond
Agency Producer ..m Ki....th Subscribers Only

Droga5

Droga5 was founded with a simple yet ambitious mission: to help build and sustain the most influential businesses and brands of the 21st century. Our inidividual goal for every client is effectiveness, and we strive to achieve that through campaigns that influence culture. It is influence that leads to game-changing business results.

Latest News

Droga5 Is Creativity's 2015 Agency of the Year



Droga5 New York has drummed up plenty of noise for daring clients -- from Jay-Z to Marc Ecko to the New Museum. But what happened when it needed to shine light on what Chief Creative Officer Ted Royer described as "that lumpy box on the shelf you grab when you're out of Oreos?" Turns out, a lot.

For Mondelez's Honey Maid, the agency created one of the year's most talked-about campaigns -- in the real world, and not just the industry. In a spot that's earned 8 million-plus YouTube views the agency updated the idea of a "wholesome" family for the 21st century with images of mixed race clans and gay parents. It then put haters in their place with a response film that transformed all the negative feedback into a sculpture of "Love," surrounded by a sea of positive comments.

Read more on AdAge.

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