In order to promote the new series coming out on TV and communicate the emotional shock they will provoke to audience, no persuasive print or films: just action.
They placed a big red button and a sign with the text “Push to Add Drama” in a very quite square of a small Belgian city where nothing really happens. And people couldn’t resist.
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Title | Push the Button |
Agency |
Duval Guillaume
|
Campaign |
We know drama
|
Advertiser |
Turner Broadcasting Inc.
|
Brand |
TNT
|
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Posted | April 2012 |
Business Sector | Subscribers Only |
Tagline | Subscribers Only |
Media Type |
Digital
|
Production Company |
CZAR
|
Copywriter |
D...er .e R...er Subscribers Only
|
Executive Creative Director |
Ge....ey H....on Subscribers Only
|
Executive Creative Director |
K....en B...ez Subscribers Only
|
Art Director |
.d ..n O....al Subscribers Only
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