Mullen Lowe Group UK today announces the appointment of Jonathan Fowles to the newly created role of Chief Media Officer. Fowles will report into Richard Warren, CEO Mullen Lowe Group UK. The appointment is effective immediately.
In a first of its kind appointment, Fowles will be responsible for integrating media and comms strategy, thinking and ideas into the planning and creative processes; and looking at bringing Mediahub, Mullen Lowe’s media offering to the UK.
Jonathan Fowles is one of Europe’s leading media strategists and has previously held roles as Chief Strategy Officer at Initiative G14, Head of Strategy and Insight at Manning Gottlieb OMD, and Head of Planning at PHD.
Richard Warren, Mullen Lowe Group UK CEO, said, “Modern communications demand the integration of media and creative. Embedding a leader of Jonathan’s pedigree into our ‘hyperbundled’ creative process gives us a real step change in capability”. Mullen Lowe Group UK was formed in May following the creation of the Mullen Lowe Group global network and consists of through the line advertising agency DLKW Lowe, digital marketing agency Lowe Profero, and strategic activation and shopper marketing agency Lowe Open.
Jonathan will work across all three group companies. In the US, Mullen Lowe operates Mediahub, a 160-person media shop based across Boston, LA, New York and North Carolina. Mediahub's headquarters in Boston has grown 30 percent this year to 108 employees, adding significant accounts such as Scotts Miracle-Gro and Royal Caribbean to their existing clients including JetBlue, Patron, Bose and Lenovo.