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The world is ever more connected, transparent, socially responsible, collaborative, data-driven and rapid. That scares some people. It excites us. Because our entire organization is aligned around getting to the future first.
We were built on progressive lines: from our pioneering work with Intel, IBM, and Evian, to our early investment in digital, and to our place at the forefront of the debate about social media and social responsibility.
Today Havas Worldwide will continue to push its people, its business, and the brands we are lucky to work with ever faster to the future first. We’ll work within the new values of the networked world, where brands rise and fall based on their role, responsibility, and citizenship. We’ll be at the forefront of new ways of working: agile, collaborative, data-inspired. And together we will give our people, our business, and ultimately our clients the best chance to thrive in a rapidly changing world.
Our legacy is what we create next.
Havas, in a bid to strengthen its mobile and digital capabilities in North America, has acquired Toronto-based Plastic Mobile, a mobile specialist that builds applications and other strategic solutions for m-commerce, encompassing retail, loyalty, payments, coupons, and in-store initiatives. Terms were not disclosed.
The acquisition comes as the holding company is restructuring its Canadian operations in Toronto and Montreal around its Village model, where it houses all operations in a given city within a single complex.
Havas said that Plastic Mobile would be integrated within Canada's Havas Village offer, which also includes Havas Worldwide, Havas Worldwide Digital, and Havas Media. However, Plastic Mobile services will be available to clients across its North American footprint, the company said.
“You’ll see us in Canada start to expand into new and interesting disciplines with a fair amount of speed and scale,” Andrew Benett, global CEO of Havas Worldwide and Havas Creative Group, said in an interview with The Globe and Mail in December.
Yannick Bollore, Chairman and CEO of Havas Group, commented: "I'm thrilled to welcome Plastic Mobile to the Havas Group. Plastic Mobile is the premier agency for mobile and digital needs in the Canadian market. With proven results and savvy business strategies that propel top-tier brands into the fast-paced mobile revolution, this acquisition will strengthen our digital potency and capabilities."
Havas clients in Canada include Hershey Canada, New Balance, Couche-Tard and Michelob Ultra. Plastic Mobile has worked for clients including Rogers Communications Inc., Bank of Nova Scotia and online retailer Beyond the Rack.
"As mobile continues along its explosive growth path, our agency recognized that it was the right time to join a large international group in order to continue our development and attract more Fortune 500 brands," Melody Adhami, President of Plastic Mobile, said of the acquisition. "Being part of Havas will enable us to benefit from the strategic advantages of a world leader in communications and its network of industry experts and global resources.