|Title||Healthy Choice 'Top Chef' Showdown|
|Agency||MediaCom North America|
|Campaign||Healthy Choice 'Top Chef' Showdown|
|Advertiser||ConAgra Foods, Inc.|
|Business Sector||Subscribers Only|
|Agency Contribution||Me....om ..A Subscribers Only|
MediaCom is the "The Content + Connections Agency," which means we work on behalf of our clients to leverage their brands' entire system of communications across paid, owned and earned channels to drive business growth. Our role includes optimizing each individual channel and the connections between them. It also includes developing and optimizing the use of content - defined as any form of consumer messaging - as the fuel that drives high-performing systems; and understanding and utilizing data to deliver increased effectiveness and efficiency across all communications. By auditing clients' communications systems, MediaCom optimizes, improves and measures their outcomes across paid, owned and earned.
Our work is driven by our unique 20|20 Connections approach, which allows us to create brilliantly connected communications systems for our clients. 20|20 Connections is defined by five key principles:
1. We optimize the SYSTEM, not just the silo.
2. CONTENT is the fuel for high-performing systems.
3. We plan for OUTCOMES, not just inputs.
4. We are SOLUTIONS providers.
5. We are ONE MEDIACOM.