Title "Flick of the Switch"
Agency M&C Saatchi
Campaign Rebranding
Advertiser CLP
Brand CLP

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Business SectorSubscribers Only
TaglineSubscribers Only
Type Television

M&C Saatchi

We are not seeking to be the biggest agency in the world, our aim is to be the most sought after.

We are commited to four principles:

  • Brutal Simplicity of Thought
  • Simplicity Sells
  • Nothing is Impossible
  • 100% Saatchi 

Latest News

M&C Saatchi Hong Kong switched on by CLP

CLP Power has appointed M&C Saatchi Hong Kong as their newest advertising agency partners, with a special focus on the company's upcoming brand communications.

Chris Jaques, CEO of M&C Saatchi, said, "We are very excited to be working with CLP Power not only because the brand is one of the few are synonymous with the success of Hong Kong - but also becasue the scope of the services it offers goes way beyond the mere provision of power.  The challenges and opportunities it represents make it an incredibly exciting win for us all."

According to Bernard Chan, M&C Saatchi's Senior Creative Director: "Everyone here is raring to go on this major project.  Capturing the richness, scale and dynamism of the whole CLP brand then distilling it to a brutally simple campaign idea, is a big task that requires big strategic and creative solutions.  We have no doubt that it will be a very fulfilling experience."

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