Title "Roachville"
Agency TBWA\Hunt\Lascaris Johannesburg
Campaign Roachville
Advertiser Tiger Brands
Brand Doom Fogger

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Type Ambient
Length97 seconds
Executive Creative Director M....ew B...k Subscribers Only
Executive Creative Director A..m L....ey Subscribers Only
Creative Director Ms. Justin Wright
Art Director S...so Nk....de Subscribers Only
Copywriter Th.....ni M....go Subscribers Only
Director Rowan Cloete
Producer M....ew D...nt Subscribers Only
Producer Ve....ca G...en Subscribers Only
Production Manager Mr. Craig Walker
Account Director V....sa M....wa Subscribers Only
Editor M..k L....on Subscribers Only
Photographer Russell Scott
Model Making R....ll S...t Subscribers Only
Model Making C...s D...e Subscribers Only
Art Buyer Sharon Cvetkovski
Sound Designer Lo....re N...a Subscribers Only

TBWA\Hunt\Lascaris Johannesburg


The challenge is to orchestrate a brand’s behaviour across these multiple channels and across multiple geographies. This requires a powerful and unifying idea.

This is where TBWA\’s philosophy of Challenging Convention comes into play.

Challenging Convention is not a force of destruction. It is creation, a means of developing with something dynamic to replace something static. 

It is the art of asking better questions. It is the polar opposite of assumption and prejudice, which only gets in the way of imagining new possibilities.

Unconventional ideas define the brand’s behaviour across all channels while supplying the core means for differentiation and business growth.

We believe that creativity drives progress. That is why we like to take calculated risks. 

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