Title "Internet hate"
Agency Forsman & Bodenfors
Production Company Bacon
Campaign Relaunch of DR2
Advertiser DR
Brand DR2

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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Type Television
Length45 seconds
Art Director L..s E...an Subscribers Only
Copywriter ..a R...erg Subscribers Only
Account Director Mr. Hans Andersson
Strategic Planner T...as No.....öm Subscribers Only
Account Manager L..a St.....ng Subscribers Only
      Art Director Mr. Kim Cramer
      Agency Producer Al.....er B....er Subscribers Only
      Director K...er We.....hl Subscribers Only
      Producer Mahlene Dyhring

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This film shows young adults that giving alcoholic drinks to a younger sister or brother (or a younger friend) can be nerve-wracking. And reminds viewers that Systembolaget (the Swedish Alcohol Monopoly) offers a lot of helpful advice on how to handle questions about alcohol from underagers.

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