| The audience of classical concert is an older generation. To attract young people, Brazilian Symphony Orchestra has used a channel where they could reach a younger audience. Great movies have great music and behind each piece of great music, there is a symphonic orchestra. They shot the orchestra playing classic movies themes and used YouTube to make people realize they already like classical music. By showing banners when playing classical movies like E.T., Jaws or Starwars the viewer was able to go behind the scene to look at the orchestra. Classical music. We already like it. We simply didn’t notice it | |
| Title | Classicals behind the Classics |
| Agency | Artplan |
| Campaign | Classicals Behind The Classics |
| Advertiser | Brazilian Symphony Orchestra |
| Brand | Brazilian Symphony Orchestra |
| Posted | July 2013 |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | R....to V....na Subscribers Only |
| Creative Director | Al.....dra S...ck Subscribers Only |
| Creative Director | G....vo T...e Subscribers Only |
| Art Director | A....to C....ia Subscribers Only |
| Art Director | Le....do M...�al Subscribers Only |
| Art Director | R....go L...s Subscribers Only |
| Copywriter | A....to C....ia Subscribers Only |
| Copywriter | Le....do M...�al Subscribers Only |
| Copywriter | R....go L...s Subscribers Only |
| Agency Producer | ..a O....ue Subscribers Only |
| Photographer | B...o Fo....do Subscribers Only |
| Account Executive | ..a De....he Subscribers Only |
| Account Manager | P...o S...p Subscribers Only |
| Media Director | T...o Pi....ro Subscribers Only |
| Production Company | T...on Subscribers Only |
| Production Company | ..o .e J....ro Subscribers Only |
| Director | K..o L...a Subscribers Only |
| Production Company Producer | S...ra F...ça Subscribers Only |
| Editing Company | R...e Subscribers Only |
| Editor | A....to C....ia Subscribers Only |
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