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Agency
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Campaign Be More Dog
Advertiser O2
Brand O2

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LanguageEnglish
TaglineSubscribers Only
Type Television
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Post Production ..e M...ng P....re C....ny Subscribers Only
Executive Creative Director D...en B...es Subscribers Only
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Art Director E...s T...es Subscribers Only
Copywriter Na.....el W...e Subscribers Only
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Director K...h Sc.....ld Subscribers Only
Director of Photography D...an A....do Subscribers Only
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Executive Producer S...ha Sh....rd Subscribers Only
Agency Producer Ca.....ne L..g Subscribers Only

About VCCP

Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking. 

Be Un-precious
Brilliant ideas come from openness.

Be Responsible
Great teams take responsibility for each other.

Be On Time
Deliver on time, or earlier.

Be Lean
Small motivated teams achieve the best results.

Be Clear
Its easy to complicate, it's difficult to simplify.

Be Approachable
Listen to whoever wants to speak to you.

Be Happy
Enjoy work.

Be Honest
Keep open books and admit mistakes.

Be Proud
Take pride in the work we produce.

Be Fast
Delay is corrosive, energy is infectious. 

Latest News

Jae West, The Girl Who Distracted Piccadilly

jae-west-body-image-experiment-4

Piccadilly Circus is an arena for advertisers and a cross road for buses, but is it really the ideal environment to stage an awareness campaign for eating disorders? According to Jae West, it seemed so, and believe me, awareness for self-acceptance has grown that little bit more than it was last week.

Miss West, a body image activist from Perth and a member of a group called The Liberators International, bravely took to one of the busiest junctions in London in nothing but her underwear and a blind fold to expose herself to tourists, commuters and locals alike. She then stood, arms stretched- in a pose relatable to a Christian martyr about to be attacked by a combination of humiliation and judgement- with two pens in her hand and a white board leaning on her legs which read, “I’m standing for anyone who has struggled with an eating disorder or self-esteem issues like me… To support self-acceptance draw a ‘heart’ on my body.”

As she stood there, bare, unprotected in her defenceless blind state, strangers began to warm to her braveness quoting “it’s amazing what you’re doing” and that it is a “very strong message, you’re brave”. All it took was one person to pluck up the confidence to begin drawing little hearts on her and then they kept on drawing. For me, the physical image of a heart- the most popular emoji according to Twitter- has been overused and popularised. This act revitalised the symbol with strength. But, it was not just the symbol she used, but what she symbolised.

Always, Sport England and Dove, leading brands in the fight to tackle society’s stereotype of women and their subsequent lack of confidence, have had great success. I can hear your sighs…another feminist…here we go…men, argh, who do they think they are! But this is not the case- promise! It is more that the clogs are changing like they have done previously in society. But although Jae’s actions can be seen to be parallel with feminists’ movements it is about accepting the everyday person for who they are and not what they look like. If Jae doesn’t show her opinions, who will? And if I don’t speak about mine, who will do it for me? Jae’s message however were perhaps executed a tad dramatically, but hey, she was in the West End district, what did you expect?

Does this mean we will see more isolated ‘pop-ups’ of women breaking free from their own inner barrier of low self-esteem? Perhaps, but fundamentally this theatrical act overpowered the West End theatre district and the vulnerability of her demonstration shone brighter than the blazing lights of Piccadilly and this is a performance that, perhaps, deserves the standing ovations and a rounds of applause.

The post Jae West, The Girl Who Distracted Piccadilly appeared first on VCCP.

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