TitleChiddy Bang
Agency
Campaign Wonderfilled
Advertiser Mondelez International
Brand Oreo

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Business SectorSubscribers Only
LanguageEnglish
TaglineSubscribers Only
Type Television
Length
Production Company ..e . ..y Subscribers Only
Creative Director D...d Mu.....eld Subscribers Only
Creative Director
Art Director B..g W...e Subscribers Only
Group Creative Director J...e C....ja Subscribers Only
Chief Creative Officer
Producer H....er T...on Subscribers Only
Producer Ca....ne H...s Subscribers Only
Project Manager
Account Director R..h We.....in Subscribers Only
Account Executive M...y H...es Subscribers Only
Account Supervisor
Business Director ..y T...z Subscribers Only
Music K...y Mu.....es Subscribers Only
SVP/Managing Director
Senior Broadcast Director K...y Li.....ott Subscribers Only
Group Talent & Music Director J....ta Mc....er Subscribers Only

About The Martin Agency

We believe that in every category, for every company, at any given time, there are opportunities for dramatic growth. We also believe that these opportunities lie not in completely overhauling the brand, but by building on assets that already exist. Too often, in pursuit of new growth, marketers reposition their brand from “A” to “B.” But by telling a customer who values you for A that you’re not A anymore, you’re putting that customer at risk. This approach bets that the incremental revenue gained by the new positioning will more than make up for the lost revenue it causes. And that’s a bet no brand should have to make.

We believe there is a better way. The equities that make you great at A also make you great at B. The real opportunity is to reinterpret your existing equity so you attract new customers while deepening the commitment of existing customers, boosting sales and brand relevance simultaneously. 

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