TitleWalk on the Adventurous Side
Media Agency
Post Production
Audio Post Production
Campaign i'm lovin' it
Advertiser McDonald's
Brand McDonald's

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Date of First Broadcast/Publication Subscribers Only
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TaglineSubscribers Only
Type Television
Editing Company S...ch Subscribers Only
Creative Director T..y M....lm Subscribers Only
Creative Director
Art Director M..k Fr....in Subscribers Only
Art Director ..b T....ni Subscribers Only
Copywriter ..b T....ni Subscribers Only
Director K...h Mc....hy Subscribers Only
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Production Company Producer J...my B...es Subscribers Only
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Audio Post Production T..y Ra.....oli Subscribers Only

About Leo Burnett London

We create ideas and build brands that truly matter to people

Latest News


DATE: Leo Burnett London has unveiled its debut work for the online gambling

brand Betsson, having won the account in a four-way pitch earlier this year.

The campaign comprises two different 30-second TV executions designed to

show the online betting is no different to spending a bit of money on games and

recognises the playful gene that sometimes rises to the fore and exists within us


The first spot “Estate Agent” shows an estate agent showing prospective buyers

around a house before disappearing and then jumping out on them from a

cupboard. The second, “Rubdown”, features a sportsman getting a post-game

massage before someone changes the music playing in te background from rap

music to something more romantic. The campaign is running in Norway,

Finland, Poland and Sweden.

The campaign was created by Phill Meyler and Dareen Keff and directed by Brad

Lubin through MindsEye. 

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