| The new Citroën DS3 has new xenon full-Led headlights. Focusing on this innovation and on the luxury image of Paris, the agency CARE has engaged digital users through customized messages. Based on a new light painting technology, the messages have been shown in Paris. With the relay of a film, customized messages for users and influencers, #DS3byNight has become a great activation campaign | |
| Title | #DS3byNight |
| Agency | Change, an FCB alliance |
| Campaign | #DS3byNight |
| Advertiser | Citroën |
| Brand | DS3 |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Market | Subscribers Only |
| Soundtrack | Subscribers Only |
| More Information | Subscribers Only |
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