PORSCHE - "THEATER"

FRED & FARID Shanghai

FRED & FARID Shanghai Shanghai, China

9347

The Porsche 919 Hybrid racing car is so stable that even at high speeds, it looks as if it's barely moving. In order to invite fans to see it for real at the 24h Mans race, Porsche sent them with a direct mailing with a virtual surprise. The mail could be folded into a box showing a picture of the car. But thanks to a QR code and your smartphone, the box could be transformed into a small theater showing the Porsche 919 speeding along the road - while apparently standing still.
Title	THEATER
Agency	FRED & FARID Shanghai
Campaign	THEATER
Advertiser	Dr. Ing. h.c. F. Porsche AG
Brand	PORSCHE
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Digital
Length	49 seconds