| Brazilians don't like buckling their seat belts when they're in the back seat, even though this is a cause of many road deaths. But instead of using shock tactics to convince them, Fiat decided to reward safe travellers. So it offered an incentive to the back seat passengers of taxis : free internet access. Wi-Fi was installed in taxis across the city. But it only worked when passengers buckled up. At the time of writing Fiat's campaign has reached over 4,500 passengers, and more people than ever before are buckling up for a safe ride. | |
| Title | Safety Wi-Fi |
| Agency | Leo Burnett Tailor Made |
| Campaign | Safety Wi-Fi |
| Advertiser | Fiat |
| Brand | Fiat |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Market | Subscribers Only |
| Account Manager | C...tia M...ão Subscribers Only |
| Account Manager | E....do Cr....di Subscribers Only |
| Account Manager | C..o P...z Subscribers Only |
| Creative Director | E....do Ba.....on Subscribers Only |
| Planning Team | T...o L..a Subscribers Only |
| Planning Team | R...el C...lo Subscribers Only |
| Planning Team | M...o F...h Subscribers Only |
| Executive Creative Director | M....lo R..s Subscribers Only |
| Creative Director | M...cio J...ot Subscribers Only |
| Creative Director | P...o U...ri Subscribers Only |
| Art Director | V...r M....es Subscribers Only |
| Graphic Producer | Z....ho L..a Subscribers Only |
| Graphic Producer | R....go L..a Subscribers Only |
| Graphic Producer | R....do S...lo Subscribers Only |
| Graphic Producer | Ro....ne R....ro Subscribers Only |
| Copywriter | Al.....re F...re Subscribers Only |
| MOTION DESIGN | Ch.....an B....no Subscribers Only |
| Media Manager | Fe....do S...es Subscribers Only |
| Media Manager | D....la F...co Subscribers Only |
| Media Manager | P...o P....ra Subscribers Only |
| Media Manager | Fe....do Bo.....tti Subscribers Only |
| Media Manager | Na....ia .i Subscribers Only |
| Chief Creative Officer | F..d Sa....ha Subscribers Only |
| Art Director | M...on Pi....ro Subscribers Only |
| Creative Director | M....lo Br....si Subscribers Only |
| Editor | P...o St....no Subscribers Only |
| Copywriter | P...o F....do Subscribers Only |
| Sound Production | W...on Si.....ha Subscribers Only |
| Sound Production | J..r Ol....ra Subscribers Only |
| Sound Production | R....go Mo....ro Subscribers Only |
| Sound Production | P...o C...as Subscribers Only |
| Sound Production | Di....io D...l Subscribers Only |
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