Spring is coming and driving a car with the sun over the head is a dream we all have. To acquire a car with opening roof is not affordable. But to solve this problem and enable people to test their new car with opening roof, Smart decided to create a challenge and offer its new car for free. But to win this car, the car manufacturer creates a deal: while driving the driver will have to answer questions from his/her copilot and if during the race the roof remains open, the new model is win! The roof will remain open only if the driver isn’t lying! Discover the annoying questions the copilot asked the driver. |
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| Title | The most open test drive |
| Agency | BBDO Berlin |
| Campaign | The most open test drive |
| Advertiser | Daimler AG |
| Brand | smart fortwo |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Market | Subscribers Only |
| Executive Creative Director | M....el Sc.....ner Subscribers Only |
| Creative Director | D...d M....ng Subscribers Only |
| Copywriter | K..a N..z Subscribers Only |
| Copywriter | J...an St.....ng Subscribers Only |
| Art Director | S....ey ..i Subscribers Only |
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