Having launched a new TV commercial in August to position Aoste as more premium brand, McCann Paris leverages the charm of their waiter in a pre-roll campaign. At the end of each pre-roll, the user is invited to view a new film with an enhanced choreography. Either the dance becomes more spectacular or the waiter or he is tired. The results have been very impressive compared to the sector with a rise in number of views of 18% for instance. |
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| Title | The Irresistible Pre-rolls |
| Agency | McCann Paris |
| Campaign | Irrésistible Tentation |
| Advertiser | Groupe Aoste |
| Brand | Aoste |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Result | Subscribers Only |
| Media Type | Pre-Roll |
| Length | |
| Production Company | Partizan Paris |
| Executive Creative Director | Ri....do F....so Subscribers Only |
| Executive Creative Director | J...en Ch.....ini Subscribers Only |
| Copywriter | Be....in H...y Subscribers Only |
| Art Director | F...a S...es Subscribers Only |
| Account Director | C...ric B...d Subscribers Only |
| Account Manager | C...ile V...oz Subscribers Only |
| Agency Producer | A...ud L...ns Subscribers Only |
| Agency Producer | Fa....ne Bo.....ot Subscribers Only |
| Agency Producer | Re......ble ..n Subscribers Only |
| Director | Se.....en Pe....ti Subscribers Only |
| Head of Production | Fr....�ric G...st Subscribers Only |
| Production Company Producer | K...id T...ar Subscribers Only |
| Media Agency | B...er . St....er Subscribers Only |
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