Even if print magazines are big sources of inspiration for fashion lovers, it is sometimes difficult to find the items online. The new Shazam Image has hijacked Stylight magazine in enabling shazam users scanning any page to find the corresponding items in an e-store. It created an innovative shopping experience. |
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Title | The Fashion Mag Hijack |
Agency | Serviceplan Group |
Campaign | The Fashion Mag Hijack |
Advertiser | Stylight |
Brand | Stylight/Shazam |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Mobile Advertising |
Length | |
Chief Creative Officer | Al.....er S...ll Subscribers Only |
Creative Director | L...nz La......ner Subscribers Only |
Creative Director | F...z R�.....cher Subscribers Only |
Account Supervisor | Li......hie B...la Subscribers Only |
Copywriter | R...n Re.....es Subscribers Only |
Art Director | A..m A....ek Subscribers Only |
Art Director | K...ia L....ov Subscribers Only |
Media Planner | L...s Pa.....ig Subscribers Only |
Media Planner | J...s B...er Subscribers Only |
Animation/3D | K...y Al....as Subscribers Only |
Editor | D...is F...z Subscribers Only |