| Title | What We Love |
| Brief | A young lad falls for his pretty next door neighbour. When he takes her to McDonald’s she’s very precise about her order: “A large Coke with lots of ice, and a Big Mac. But without pickles.” The hero is heartbroken when his friend moves away. Years later, as a student, he’s working part time at McDonald’s. Suddenly he hears a young woman’s order: “A large Coke with lots of ice, and a Big Mac. But without pickles.” They lock eyes. She smiles. What you love once, you never forget. |
| Agency | Leo Burnett Germany |
| Campaign | What We Love |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Chief Creative Officer | A....as P...i Subscribers Only |
| Chief Creative Officer | A...n J...um Subscribers Only |
| Creative Director | J...g Ho....nn Subscribers Only |
| Creative Director | M....el O....an Subscribers Only |
| Creative Director | S..n K...y Subscribers Only |
| Copywriter | A....as D..m Subscribers Only |
| Art Director | T..l Ro.....ler Subscribers Only |
| Art Director | V...or Ki.....kij Subscribers Only |
| Production Company | so.....lm G..H Subscribers Only |
| Director | M..t S....er Subscribers Only |
| Agency Producer | Ch.....an Hi....er Subscribers Only |
| Account Director | Al.....er W....nd Subscribers Only |
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