TitleAltoids Enriques' Tin
BriefAltoids’ distinctive tin cases have become a part of pop culture. When the mints are gone, people love to reuse them to protect personal treasures. You never know what you might find inside. In fact, the Internet is filled with photos documenting how people repurpose their tins. Altoids also has a long tradition of print ads playing off the notion of “Curious,” portraying peculiar characters in a characteristically funny and absurd tone.So we combined these traditions in our most recent campaign for Altoids, and titled it, “The Curious Afterlife of a Tin.”
Agency
Campaign Esther's Tin
Advertiser Wm Wrigley Jr. Co.
Brand Altoids

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
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Media Type Print
Chief Creative Officer A...és O....ñez Subscribers Only
Creative Director P...o P...ez Subscribers Only
Creative Director J..h G...s Subscribers Only
Managing Director J..f A...ns Subscribers Only
Client Services Director L...ne Si....ir Subscribers Only
Associate Creative Director Al.....ro J..i Subscribers Only
Director of Print Production M..y ..y Subscribers Only
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