| Title | What Matters |
| Agency | BBDO New York |
| Campaign | What Matters |
| Advertiser | General Electric Company |
| Brand | GE |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Media Type | Television |
| Length | |
| Audio Post Production | Sonic Union |
| Worldwide Chief Creative Officer | D...d L...rs Subscribers Only |
| Chief Creative Officer | G..g H..n Subscribers Only |
| Executive Creative Director | M....el A....te Subscribers Only |
| Creative Director | E..c Go.....in Subscribers Only |
| Creative Director | F..d K...y Subscribers Only |
| Head of Production | D...d R...e Subscribers Only |
| Executive Producer | G...ge S....ey Subscribers Only |
| Producer | J..k P....ck Subscribers Only |
| Production Company | Sm....er Subscribers Only |
| Director | T..d F...d Subscribers Only |
| Director of Photography (DOP) | J...in B...n Subscribers Only |
| Editing Company | R..k P...r Sc....rs Subscribers Only |
| Editor | A..m Pe.....ky Subscribers Only |
| Colorization | C....ny . Subscribers Only |
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