Remember the auto theft movie Gone In Sixty Seconds? Well Toyota has that beat: in its new pre-roll ad, a car skids into a parking slot in a total of 4.9 seconds. Why? Because research shows that when online viewers see a pre-roll ad before their video, 59 % of them skip it after just 5 seconds. Toyota challenged the Canadian agency Bleublancrouge to come up with a spot that was faster, while also demonstrating the superb handing of the Yaris. The result is worth watching just for the driver’s awesome parking skills. |
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| Title | 4.9-second parking |
| Agency | Bleublancrouge |
| Campaign | 4.9-second parking |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota Yaris |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Pre-Roll |
| Length | |
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