| Title | Hold my Beer |
| Brief | Two men are enjoying Amstel beers by the harbour. One hands his beer to his friend while he pops to the toilet. Searching for the bathroom he mistakenly steps onto a fishing boat bound for China. His friend dutifully waits, holding his beer for days, nights, weeks, months...Townspeople help out with food, clothing and entertainment. Finally the prodigal pal returns – and is amazed by his friend's sacrifice. He is handed his beer as the town celebrates. Amstel: serious about beer and friendship since 1870. |
| Agency | 180 Kingsday |
| Campaign | Amstel Hold my Beer 2018 |
| Advertiser | Heineken |
| Brand | Amstel |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | K...e H....en Subscribers Only |
| Creative Director | ..e C...g Subscribers Only |
| Creative Director | .d R...r Subscribers Only |
| Art Director | L....an Pal.......bard Subscribers Only |
| Production Company | ..S pr.....ion Subscribers Only |
| Director | J...in R....on Subscribers Only |
| Agency Producer | J...an C...s Subscribers Only |
| Editor | F...a F...s Subscribers Only |
| Global Account Director | ..m O....an Subscribers Only |
| Account Planner | V....nt J....on Subscribers Only |
| Sound Design / Music Company / Music | S...er Subscribers Only |
| Other | S...er Subscribers Only |
| Post Production | S...er Subscribers Only |
| Other | S...er Subscribers Only |
| Post Production | ..C Am.....am Subscribers Only |
| Other | ..C Am.....am Subscribers Only |
| Grading/Online | C...T L...on Subscribers Only |
| Sound | St.....ss S...d, Am.....am Subscribers Only |
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