In Panama, Dairy Queen’s popular Blizzard ice cream is known for being so thick and creamy that you can hold it upside down – or your money back. Turning this idea on its head, Blizzard and P4 Ogilvy & Mather built an upside-down store and recruited acrobats (in concealed harnesses) to serve the creamy concoction to delighted customers. Social media went bonkers over the topsy-turvy treat, resulting in a blizzard of positive coverage, plus three Bronze Lions at Cannes.
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| Title | Blizzard store |
| Agency | P4 Ogilvy & Mather |
| Campaign | Blizzard store |
| Advertiser | International Dairy Queen |
| Brand | Dairy Queen |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Commercial Animation Plan |
| Length | |
| Chief Creative Officer | P...y ..n Subscribers Only |
| General Creative Director | C...ho C....ra Subscribers Only |
| Creative Director | W...er L...e Subscribers Only |
| Creative Director | O....do Re....po Subscribers Only |
| Art Lead | R....to P...ez Subscribers Only |
| Graphic Designer | Fr....in .u Subscribers Only |
| Illustrator | S...io F...a Subscribers Only |
| Illustrator | Fe....do A...ta Subscribers Only |
| Producer | A....so D..az Subscribers Only |
| Producer | S...el Ma....ez Subscribers Only |
| Art Director | G...e S....te Subscribers Only |
| Director | C...ho C...o Subscribers Only |
| Director of Photography (DOP) | A...s Go....ez Subscribers Only |
| Make-Up Artist | B...ie L....es Subscribers Only |
| Photographer | P..l Ca.....ero Subscribers Only |
| General Manager | M...ica U....ia Subscribers Only |
| Account Director | O..a Ep....io Subscribers Only |
| Account Executive | L....la G...ia Subscribers Only |
| Strategic Planner | Is....la O...ga Subscribers Only |
| Digital | M...a E..a F...a Subscribers Only |
| Account Service | M...�a A....ta Subscribers Only |
| Account Service | J...ua He.....ez Subscribers Only |
| Additional Credit | .a t...u Pe......nce Subscribers Only |
| Additional Credit | Co....to P...ma Subscribers Only |
| Additional Credit | Ge....ry P...ma Subscribers Only |
| Additional Credit | ..X P...ma Subscribers Only |
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