| Title | Universal Love Songs |
| Brief | MGM Resorts were hosting same-sex weddings years before they were made officially legal in the US. Until now, classic love songs have been something that only straight couples can truly “own.” This was a great opportunity to reimagine wedding songs and show that MGM (and Las Vegas in general) is open to everyone. A new album of classic love songs flipped the pronouns to upend norms and challenge traditional ideas of love. Bob Dylan, Kesha and St. Vincent were among those who transformed the songs, creating a new soundtrack that celebrates Universal Love. |
| Agency | McCann New York |
| Campaign | Universal Love |
| Advertiser | MGM Resorts International |
| Brand | MGM Resorts |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Story (original language) | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Director | L...n S...rt Subscribers Only |
| Executive Producer | S...ra S....yo Subscribers Only |
| Executive Producer | B....on B...h Subscribers Only |
| Casting | J...y . Subscribers Only |
| Editing Company | C...s Fr....in Subscribers Only |
| Colorization | C...s R..n Subscribers Only |
| Sound | ..b F....ck Subscribers Only |
| Tusk Music Production | ..b K...an Subscribers Only |
| Executive Producer | A...n M...er Subscribers Only |
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