You may be familiar David Ogilvy’s famous line of copy: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” Ogilvy wrote those words in 1957, but more than 60 years later quietness is still a selling point for quality cars. |
|
| Title | Audio studio – The radio experiment |
| Brief | To demonstrate the Audi A8’s perfect noise insulation, a radio commercial was recorded on the car's back seat during morning rush hour traffic. There were no special audio effects, just a voice actor and a sound engineer. The payoff came when the actor lowered the window to let the sound rush in from outside, proving his point. |
| Agency | Café Communications |
| Campaign | Audio studio – The radio experiment |
| Advertiser | Dr. Ing. h.c. F. Porsche AG |
| Brand | Audi A8 |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Brand Manager | S...dor M�.....érci Subscribers Only |
| Marketing Manager | N....rt F...go Subscribers Only |
| Creative Director | D...iel C...ke Subscribers Only |
| Creative Director | G...r S...s Subscribers Only |
| Head of Art | B...nt M...ri Subscribers Only |
| Account Director | R...�ta B...gh Subscribers Only |
| Account Manager | Z...fia V...er Subscribers Only |
| Copywriter | Z...t L...ár Subscribers Only |
| Copywriter | D...iel L...zló S...sz Subscribers Only |
| Art Director | S...dor S...o Subscribers Only |
| Production Manager | N..ra B...ta Subscribers Only |
| Production Manager | G...or ..y Subscribers Only |
| Director of Photography (DOP) | M..rk ..ry Subscribers Only |
| Sound Engineer | T...�s B...�cs Subscribers Only |
| Sound | P..t E...on Subscribers Only |
Related Ads
Job Board
Latest Ads
