Title | BOARD FAKE PROFILE CRAFT PHOTO BAR |
Agency |
VML Mexico
|
Campaign |
Fake Profile Alfonso
|
Advertiser |
Movistar
|
Brand |
Telefonica Movistar
|
Date of First Broadcast/Publication |
2019 / 11
|
Product |
Conciencia Movistar
|
Story | In Mexico, thousands of adults pose as children to deceive others through the internet. That is grooming, a practice of child sexual harassment, in which it can take 12 minutes to convince a minor to take off their clothes through social networks. That is why we created Fake Profiles, a prevention campaign to alert about one of the greatest dangers that exist in the internet world. |
Media Type |
Print
|
Advertising Agency |
VMLY&R, México City, Mexico |
Global Chief Creative Officer |
Debbi Vandeven |
Chief Executive Officer |
Hector Fernandez |
Chief Creative Officer |
Alexis Ospina |
General Creative Director |
Luís Enríquez |
Creative Director |
Leonardo Corrales, Christian Santacruz |
Art Director |
Luís Enríquez, Francisco Escalante |
Copywriting |
Dante Garcia |
Chief Account Director |
Adriana Veytia |
Account Director |
Alejandra Iturriaga |
Brand Manager |
Karely Muñarriz |
Production Company |
Julieta Producciones |
Producer |
Juan Pablo Osio |
Photographer |
Pep Avila |