TitleJoin the Goodness
BriefWith about 70% of the screen space occupied by CG creations, this was by far one of this year's most complex projects for Platige Image. The original plates were shot on location in Bangkok, with numerous props built for this purpose. The studio's on-set supervisor helped prepare the scenes for post-production. Achieving the final look required combining live action footage with digital characters and props, and, occasionally, rendering full scenes in 3D.Platige's artists created more than 250 digital assets, including 9 models of hero Babybel characters, each made to perform a different action. To bring the breathtaking cityscape to life, the studio designed a unique system for implementing fictional advertisements. Based on projecting visuals on auxiliary geometry, it allowed the ads to loop, glitch out, or even transform into holograms. Everything was done on the fly during the compositing stage.
Agency
Campaign Join The Goodness
Advertiser Groupe Bel
Brand Babybel

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Photography Agency K...u Subscribers Only
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Director H...é .e C...cy Subscribers Only
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Creative Producer M....ne B..n Subscribers Only
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Sound Production ..M .�� G...n U...ed M...c Subscribers Only
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Havas Chicago Welcomes Kat Ott as Co-President to Leverage Ongoing Momentum

Former Chief Delivery Officer at Doner Joins Havas Chicago’s Executive Leadership Team  

Havas is proud to announce the appointment of Kat Ott as Co-President of Havas Chicago, marking a significant step in the agency’s journey. Ott will partner with Co-President and Chief Creative Officer Myra Nussbaum, following high-profile client wins and creative campaigns that have recently elevated the agency's industry presence. 

Ott’s previous leadership at Doner led to remarkable success thanks to her collective capabilities of bringing together optimum talent, bold creativity and emerging technologies to produce outstanding work. The impact of her strengths will ensure continued momentum in new business and help to inspire further growth for our clients. 

"Havas Chicago is on an incredible trajectory, having recently secured significant new business with industry leaders like Hilton and Wayfair," said Ott. "I am thrilled to join this team at such a seminal moment and eager to get behind the impactful work Havas delivers for its clients."  

Donna Murphy, Global CEO of Havas Creative & Havas Health & You, shared her anticipation about the new leadership dynamic, saying, “The collaboration between Kat and Myra represents the right blend of business insights and creative prowess, providing a comprehensive leadership strategy for Havas Chicago that clients will love. This combined expertise is key to our aggressive plans to deliver meaningful work and grow our presence in the North American market.”    

Over the past year, Havas Chicago has demonstrated its strength and creativity, winning a portion of Hilton Hotel’s Social, OLV, and activation division, and launching an award-nominated brand campaign during the Grammy’s. Additionally, the agency has undertaken Wayfair’s most significant brand transformation campaign to date, "The Wayborhood," which debuted during the Oscars, and is supporting the launch of Wayfair’s first brick-and-mortar store, which includes a community-focused mural by local artist Alyssa Low.  

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Havas Chicago is part of Havas Creative, a powerful network of creative agencies made up of best-in-class, cross-disciplinary talent spread across our villages globally. Havas Chicago is committed to building brands through powerful strategies and meaningful creativity. As part of Havas Creative North America, we fuse independent spirit with global scale and together, we share the same mission to leverage creativity as a force for good to create meaningful connections between people and brands. Learn more at our website: www.chi.havas.com.

  

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