| Title | Poetry All Around |
| Brief | “Poetry All Around” is a new feature in Yandex smart camera that finds poetry in everything around you.And it’s not just a simple search that puts together the image and its definition – the first Poetic Augmented Reality in the world!This unique technology defines not only material objects but also meanings – it knows how to find unexpected matches of pictures and poems and how to demonstrate multiple layers of poetic canvas.For example, you take a photo of your beloved dog and you get Akhmatova’s poem about love. |
| Agency |
Yandex Magic Camp
|
| Campaign |
Poetry All Around
|
| Advertiser |
Yandex
|
| Brand |
Yandex
|
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| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Digital
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| Creative Director |
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| Senior Producer |
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| Marketing Manager |
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| Director of Marketing |
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| Project Manager |
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