Bicycles are in vogue as a climate-friendly way of getting around cities and reducing congestion. But it’s not always easy to navigate through the labyrinth of roads and traffic jams, and GPS doesn’t lend itself very well to cycling if you want to avoid accidents. Enter Ford Innovation with a super accessory for urban cyclists: a pair of gloves which, when connected to your phone’s GPS via Bluetooth, vibrate to indicate when you need to turn left or right. So you can find your way while keeping your eyes on the road. The product was developed by the brand and its agency BBDO Argentina.
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| Title | Directional Gloves |
| Agency | BBDO Argentina |
| Campaign | Directional Gloves |
| Advertiser | Ford Motor Company |
| Brand | Ford |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Product Design/Development |
| Length | |
| Chief Creative Officer | Ch.....an R...i Subscribers Only |
| Chief Creative Officer | J....in C....ns Subscribers Only |
| Group Creative Director | M...�as H...ek Subscribers Only |
| Group Creative Director | Y..o F....ño Subscribers Only |
| Art Director | O..r Ba.....es Subscribers Only |
| Art Director | M...in P....ti Subscribers Only |
| Copywriter | E....io N...s Subscribers Only |
| Copywriter | A....to Va....ia G...z Subscribers Only |
| Chief Digital Officer & Managing Director | Y...na Du....ny Subscribers Only |
| Business Leader | Se.....an D..z Subscribers Only |
| Project Manager Officer | Ka.....ne A....ga Subscribers Only |
| Project Manager | G..a Ma....ri Subscribers Only |
| Strategy Lead | T...y M...es Subscribers Only |
| Strategist | Vi....ia I....uez Subscribers Only |
| Head of Production | A...a P....do Subscribers Only |
| Production Coordinator | ..l .e M....ni Subscribers Only |
| Producer | S...a S....ro Subscribers Only |
| Production Company | ..e P...o Subscribers Only |
| Executive Producer | A....in M...e Subscribers Only |
| Video Production Company | Do.....an Subscribers Only |
| Editor | M...�as Go....lez Subscribers Only |
| Motion Designer | S...a Pu....ga Subscribers Only |
| Post Production | L....TA Subscribers Only |
| Director Post Production | P...o T...ro Subscribers Only |
| Head of Post | Se.....án B....ey Subscribers Only |
| Post Production Coordinator | J...a .e M...el Subscribers Only |
| Sound Designer | Fe....do M....no Subscribers Only |
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| Music | B...A M...C Subscribers Only |
| Advertiser's Supervisor | Se.....án T...ón Subscribers Only |
| Advertiser's Supervisor | Ez....el B....ci Subscribers Only |
| Advertiser's Supervisor | Fl.....ia R....ez C....es Subscribers Only |
| Advertiser's Supervisor | N....ia D..z Subscribers Only |
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