In “The Brokenwood Mysteries”, a hit detective series in New Zealand, a dead person languishes in the morgue until the case is solved. As it happens, many New Zealanders don’t have life insurance coverage. So insurer Partners Life and Special Group teamed up with the show, bringing each corpse back to life for a few moments just before the credits, which gave them time to regret dying uninsured and urge viewers to avoid making that mistake. The talking corpses provoked a lively reaction: 45% of New Zealanders were reached by the campaign and brand awareness rose to 26%.
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| Title | The Last Performance |
| Agency | Special Group |
| Campaign | Last Performance |
| Advertiser | Partners Life |
| Brand | Partners Life |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Advertising Manager | N...i Ba......ne Subscribers Only |
| Advertising Manager | T..y A....r Subscribers Only |
| Advertising Manager | K..s Ba......ne Subscribers Only |
| Advertising Manager | T..a M....n Subscribers Only |
| Advertising Manager | M..a Bal......e Subscribers Only |
| Advertising Manager | G....rd va......aan Subscribers Only |
| Advertising Manager | S...ie B.... Subscribers Only |
| Chief Creative Officer | T..y Br.....rne Subscribers Only |
| Executive Creative Director | L..a Fe....yn Subscribers Only |
| Executive Creative Director | Jo....an M....on Subscribers Only |
| Copywriter | J..k G....tt Subscribers Only |
| Account Director | T..l Di....rs Subscribers Only |
| Executive Producer | S...y La.....ar Subscribers Only |
| Senior Producer | C...y K..g Subscribers Only |
| Group Business Director | H..o P....ll Subscribers Only |
| Business Director | H...ah R..s Subscribers Only |
| Chief Strategy Officer | R..y G....ry Subscribers Only |
| Group Strategy Director | N..k S...er Subscribers Only |
| Media Director | B...r R....ll Subscribers Only |
| Head of PR & Influence | K...y G....le Subscribers Only |
| Production Company | S...h P....ic Pi....es Subscribers Only |
| Director | M..e S...h Subscribers Only |
| Post Production / Sound | I...es &...; S...d Subscribers Only |
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