| Title | #flutwein - Our Worst Vintage |
| Brief | Ahr Valley is one of the most distinguished red wine-growing region in Germany, called the "red wine paradise". Due to catastrophic floods this region experienced a „living hell" in the summer of 2021.Our aim was to raise awareness of this economic devastation of the region, and draw attention to the financial disaster that wine-makers of Ahr Valley were facing.Despite the loss of the wine-makers, some 200.000 bottles of wine – soiled with mud and dirt – survived the disaster. The bottles looked impossible to sell. We created a special collection of wines from scratch, branded them as „Flood Wines”. Since they were coated in the original mud, we labelled them „authentically muddied”, and started selling them on a crowd-funding platform, dedicated to the rebuilding of the wine region.Every bottle symbolized the tragic fate of those wine-makers who were involved in the catastrophe. This platform allowed us to get in touch with those who were interested in wines and wanted to help. The sheer authenticity and „natural beauty” of the bottles covered in mud also attracted those who are open to innovative design solutions. |
| Agency |
Seven.One AdFactory
|
| Campaign |
#Flutwein
|
| Advertiser |
AHR Valley
|
| Brand |
AHR Valley
|
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| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Case Study
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| Creative Director |
Fri.......Paul Sp.....gen Subscribers Only
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| Chief Creative Officer |
I...an B....ok Subscribers Only
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| Chief Creative Officer |
L....te K...cs Subscribers Only
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| Copywriter |
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| Copywriter |
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| Art Director |
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| Art Director |
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| Influencer Management |
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