| Title | Cake or Not Cake? |
| Agency | Wieden+Kennedy |
| Campaign | Cake or Not Cake? |
| Advertiser | Sainsbury's |
| Brand | Sainsbury's |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Animation | Electric Theatre Collective |
| Audio | 750mph |
| Executive Creative Director | S...n H....an Subscribers Only |
| Creative Director | J..n S....la Subscribers Only |
| Creative Director | ..e .e S...a Subscribers Only |
| Associate Creative Director | F...dy T...or Subscribers Only |
| Associate Creative Director | Ph....pa Be....nt Subscribers Only |
| Creative Team | B....an M...en Subscribers Only |
| Creative Team | S....er Ll.....yn Subscribers Only |
| Group Account Director | O...e ..m Subscribers Only |
| Agency Producer | H...l Mc.....an Subscribers Only |
| Account Manager | Ni....as M....tt Subscribers Only |
| Chief Strategy Officer | ..n H..l Subscribers Only |
| Strategy Director | G....ia C....is Subscribers Only |
| Planner | O...e Ch......rty Subscribers Only |
| Comms Planning Director | M...in B...ot Subscribers Only |
| Communication Planner | C...in L..n Subscribers Only |
| Agency TV Producer | ..m D..n Subscribers Only |
| TV Production Assistant | ..a Ge....ev Subscribers Only |
| Project Director | M..k D....ro Subscribers Only |
| Account Manager | R..n Te....ra Subscribers Only |
| Business Affairs | .o Wo....rd Subscribers Only |
| Business Affairs | H...na T...s Subscribers Only |
| Production Company | Bl....nk Subscribers Only |
| Director | J...ph M..n Subscribers Only |
| Producer | B..t Y...s Subscribers Only |
| Producer | J..h S...h Subscribers Only |
| Cinematography / Producer | M....ew ..y Subscribers Only |
| Animation Director | O...r W...t Subscribers Only |
| Editing Company | S...ch Subscribers Only |
| Editor | ..x W....ws Subscribers Only |
| Editor | A...e C...ke Subscribers Only |
| Colorist | L..e Mo....on Subscribers Only |
| Music | M...r ..m Subscribers Only |
| Sound Designer | M...�in P...ik Subscribers Only |
| Sound Designer | O...ia ..y Subscribers Only |
| Music Composer | A..m S..w Subscribers Only |
| Music Composer | T....hy C...ke Subscribers Only |
| Music Supervision | T...a H...is Subscribers Only |
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