If you like an OREO with your glass of milk – and who doesn’t? – you’ll know that the iconic cookie is made up of black and white layers. Just like a barcode, thought the smart cookies at VMLY&R, who exploited the similarity by using barcodes on milk bottles to create a promotion. All OREO fans had to do was scan the barcodes on the bottles to get a discount coupon for their favorite biscuits. The idea generated some yummy results for the brand, which saw sales rise by 7.3% on the previous year, while the campaign has so far won more than 20 international awards at the likes of Cannes Lions, New York Festivals and LIA.
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| Title | Oreocodes |
| Agency | VML Commerce |
| Campaign | Oreocodes |
| Advertiser | Mondelez |
| Brand | Oreo |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Global Chief Creative Officer | M...el B...é Subscribers Only |
| Group Creative Director | J...my R..z Subscribers Only |
| Group Creative Director | S...io L..n N...a Subscribers Only |
| Group Creative Director | O....do .a Subscribers Only |
| Associate Creative Director | Se.....án C...as Subscribers Only |
| Art Director | E....an F..o Subscribers Only |
| Art Director | L...a A...la Subscribers Only |
| Art Director | N...tor Be....ea Subscribers Only |
| Art Director | J..n P...to Subscribers Only |
| Art Director | J..n I..a Subscribers Only |
| Project Manager | T...as Me....io Subscribers Only |
| IT Director | M....el ..y Subscribers Only |
| MOTION DESIGN | L...s P....ta Subscribers Only |
| Concept Designer | D...el B...ta Subscribers Only |
| MOTION DESIGN | D...el B...ta Subscribers Only |
| MOTION DESIGN | Jo....an B....var Subscribers Only |
| Concept Designer | Jo....an B....var Subscribers Only |
| Account Director | Ch.....na R..n Subscribers Only |
| Copywriter | N..a Mi.....ov Subscribers Only |
| Art Director | W....am N..�o Subscribers Only |
| Art Supervisor | An....ca G...is Subscribers Only |
| Chief Technology Officer | I..n M...s Subscribers Only |
| Account Supervisor | K...y M...er Subscribers Only |
| Creative Coordinator | D...d Co......sco Subscribers Only |
| Creative Coordinator | P...ip N..h Subscribers Only |
| Director of Creative | J...e A...ng Subscribers Only |
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