UK telecom operator O2 has been a partner of the English rugby team for more than 27 years. For the current Rugby World Cup, O2 and its agency VCCP created a campaign that was a real work of art. Quite literally. A painting featuring English team members and fans was commissioned from Canadian artist Vincent McIndoe. Executed in a very French Romantic style (think Delacroix) it was cheekily unveiled at the Louvre. As a social media follow up, a special filter allowed fans to post selfies in the same style. For the occasion, the team’s habitual slogan “Wear the Rose” was transformed into “Wear la Rose”. Not only that, but as O2 is one of the only major telecom operators to offer EU roaming as standard, fans visiting France didn’t have to pay extra fees. Who knows? Perhaps there’s a rosy future ahead for their team.
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| Title | Wear la Rose |
| Agency | VCCP |
| Campaign | Wear la Rose |
| Advertiser | O2 |
| Brand | O2 |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Length | |
| Executive Creative Director | C...s B...h Subscribers Only |
| Creative Director | Ki.....ey G..l Subscribers Only |
| Creative Team | ..m ..e Subscribers Only |
| Creative Team | V...y D...d Subscribers Only |
| Managing Partner | E..a Wh.....sh Subscribers Only |
| Business Director | Ch.....te P...ll Subscribers Only |
| Account Director | E..a R....ll Subscribers Only |
| Account Director | Jo....an A....ws Subscribers Only |
| Account Manager | M..t Isa.......lty Subscribers Only |
| Account Manager | F....ie R....on Subscribers Only |
| Head Of Planning | J...y N....ls Subscribers Only |
| Planning Director | H...ah M...in Subscribers Only |
| Account Planner | Ni....as P...rd Subscribers Only |
| Agency Producer | S...n Ke....th Subscribers Only |
| Agency Producer | ..i P...r Subscribers Only |
| Agency Producer | R...na K..t Subscribers Only |
| Agency Producer | R..e N..t Subscribers Only |
| Production Company | S...ed S...io Subscribers Only |
| Executive Creative Director | J...y P...er Subscribers Only |
About VCCP
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Domino’s celebrates the launch of their new £4 lunch menu with “High 4” campaign by VCCP London
Domino’s, the UK’s most loved pizza delivery company, is launching an integrated campaign that introduces its new lunchtime offering - a tasty £4 lunch menu, with its agency of record VCCP London.
The new lunchtime menu features two irresistible product offerings curated for the lunch crowd, including the Hot & Cheesy Wrap and the Cheeky Little Pizza. Central to the campaign is the innovative ‘High 4’ concept, developed to introduce their new £4 lunch options. This spotlights the affordability and appeal of Domino's lunch offerings, tailor-made for a satisfying lunchtime experience.
VCCP London worked with award-winning director Clay Weiner to create two captivating TV spots: ‘High 4-Wraps’ and ‘High 4-Pizza’. In ’High 4-Wraps’, vibrant protagonists joyfully showcase their £4 lunch wraps, embarking on a spirited ’High 4’ journey down a bustling high street. From engaging with a cab driver to exchanging high fours with a passerby on a canal boat.
Meanwhile, ‘High 4-Pizza’ shows the relatable scenario of a protagonist bringing their tantalising £4 pizza back to the office. As they share the delight of their affordable lunch discovery, the workplace comes alive with ’High 4's’ exchanged among colleagues, from the IT department to the boss, all accompanied by Domino’s famous Domin-oh-hoo-hoo sonic branding.
Harry Dromey, Marketing Director at Domino’s, said: “We're looking to steal our competitors' lunch. There's considerable headroom for us to grow during the day, and the £4 lunch menu gives consumers what they have been asking for; a freshly made, piping hot lunch, at a competitive price. High fours to VCCP for another cracking campaign. Let's hope it works as well IRL as it did in consumer testing.
David Masterman, Deputy Executive Creative Director at VCCP London, “A Domino’s for four quid; surely the stuff of dreams? We needed to celebrate this crazy lunchtime value in a way worthy of the brand”.
The campaign will run throughout the UK until the 5th May across TVS, BVOD, VOD, Social, Radio and OOH and digital with media planning and buying led by Havas Media UK and PR managed by One Green Bean.
View both campaign films here.
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