If you Google “electric car charging stations” in Dubai, you might get a little shock. Google Maps lists 300 places to charge your vehicle, along with photos posted by the public. This gave BMW and its agency Serviceplan an idea. They drove electric BMWs to charging stations, plugged them in for a recharge, and took photos. Once all the pics were posted to Google Maps, the effect was to create a virtual showroom for BMW’s electric vehicles – at a very low spend. The slick campaign has just been rewarded at the Dubai Lynx with three Golds and three Bronzes. |
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| Title | BMW iJack |
| Agency | Serviceplan Middle East |
| Campaign | BMW iJack |
| Advertiser | BMW |
| Brand | BMW |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
| Group Business Director | K...m M...eh Subscribers Only |
| Creative Director | A...e C...o Subscribers Only |
| Managing Partner | N....ie S....an Subscribers Only |
| Strategist | K...m M...eh Subscribers Only |
| Account Manager | G...a G....lu Subscribers Only |
| Account Executive | N..a K...i Subscribers Only |
| Account Executive | T...k D...r Subscribers Only |
| Chief Creative Officer | Ak....sh B...i Subscribers Only |
| Executive Creative Director | N....nt S..h Subscribers Only |
| Associate Creative Director | S...er S..i Subscribers Only |
| Associate Creative Director | K....th B...es Subscribers Only |
| Associate Creative Director | A...na Gop.......nan Subscribers Only |
| Associate Creative Director | D...el Za.....co Subscribers Only |
| Art Director | K...l G....ni Subscribers Only |
| Art Director | Y...r ..i Subscribers Only |
| Copywriter | Z..n S....in Subscribers Only |
| Copywriter | M...am M...of Subscribers Only |
| Art Director | Al.....ro B...y Subscribers Only |
| Agency Producer | G....ka S..d Subscribers Only |
| Head of Marketing | ..i Kh.....ah Subscribers Only |
| Communications Manager | M...am .l R...an Subscribers Only |
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