Systemic racism has led to a misunderstanding and neglect of skin care health for people of color, resulting in higher mortality rates for conditions such as skin cancer. As part of its See My Skin initiative – which enables people of color to identify skin diseases and find help – VML and the skincare brand Vaseline® took its message right to the wall. Street art portraits tend to fade, tarnish and crack over time. Hence the “Mended Murals” initiative. The brand hired the original artists to repair their works in different cities, adding QR codes to raise awareness. In addition, the brand is committed to donating to local medical centers for the communities concerned. Proving that the project is more than just skin deep. |
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Title | Mended Murals |
Agency | VML New York |
Campaign | Mended Murals |
Advertiser | Unilever |
Brand | Vaseline |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Media Type | Outdoor/Out of Home |
Length | |
Chief Creative Officer | ..m M...hy Subscribers Only |
Executive Creative Director | S...n G...in Subscribers Only |
Chief Creative Officer | J..�o B...a Subscribers Only |
Creative Director | B..e G...on Subscribers Only |
Creative Director | ..e H....ns Subscribers Only |
Executive Creative Director | D...an Dr.....ki Subscribers Only |
Associate Creative Director | B...o C....ada Subscribers Only |
Creative Director | P...o D...d Subscribers Only |
Associate Creative Director | D..i K...ik Subscribers Only |
Content Producer | A...la B...er Subscribers Only |
Agency Producer | C....ea S....in Subscribers Only |