Organon - "MIS[S]DIAGNOSED (Board)"

MullenLowe MENA

MullenLowe MENA Dubai, United Arab Emirates

Awards

255

Brand: Organon
Country: United Arab Emirates

Advertiser: Organon

Title	MIS[S]DIAGNOSED (Board)
Agency	MullenLowe MENA
Campaign	MIS[S]DIAGNOSED
Advertiser	Organon
Brand	Organon
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Case Study
Creative Agency	M...nn H...th Subscribers Only
Chief Creative Officer	P..l B...am Subscribers Only
Executive Creative Director	O...er Ro....on Subscribers Only
Creative Director	T...as Y...g Subscribers Only
Creative Director	P...na M...a Subscribers Only
Copywriter	J...n Gr....os Subscribers Only
Art Director	M....el S....ti Subscribers Only
Motion Graphic Designer	Z...d G..l Subscribers Only
Videographer	K...id S...d Subscribers Only
Head of Operations	M...ir M....ad Subscribers Only
Regional Managing Director	K...n K...l Subscribers Only
Regional Managing Director	N..l B...ly Subscribers Only
Senior Account Director	A...ok K....ia Subscribers Only
Account Manager	A...l F...ah Subscribers Only
Senior Graphic Designer	R...in N....la Subscribers Only
Medical Manager	R...a Ka.....ar Subscribers Only
Principal Medical Writer	Y...in Mi....ly Subscribers Only
Medical Writer	M...a E..d Subscribers Only
Executive Producer	B...ce ..a Subscribers Only
Production Company	I..i S....os Subscribers Only
Sound Designer	C...s A..a Subscribers Only
Sound Design Company	S...ds G...t Subscribers Only
Sound Designer	M...b Is....er Subscribers Only
Head of Product Design	M....ed F...at Subscribers Only
Printing House	Fa....nt Pr....ng P...s Se....es Subscribers Only

About MullenLowe MENA

Who We Are:
We believe positive dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own DNA to adapt, innovate, and thrive.It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats.And so do we.
What We Do:
In today’s rapidly changing world, innovation hinges on a combination of agility and adaptability. And the key to success is for brands to recognise the opportunity and responsibility to innovate because brands who do grow faster. Our capabilities allow us to proactively challenge and evolve brands across paid, owned and earned expressions and experiences.
How We Do It:
For businesses to grow, the most valuable currency is not how consistent you are it’s how you innovate. We believe that the fuel for innovation is positive dissatisfaction. Dissatisfied with the way it’s always been, with handcuffs and limits and rules, with insights that aren’t insightful, and with creative that doesn’t make you feel. This philosophy unites our 55 markets and makes us the most effective agency network pound for pound for twelve years running.