We are a full-service advertising agency with a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.
We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.
Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion.
Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Relate, that has achieved Agency of the Year honors from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Relate, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally.
Carmichael Lynch Relate Shortlisted in Four Categories at PRWeek Awards
Carmichael Lynch Relate has been named a finalist for Outstanding Midsize Agency of the year in the 2017 PRWeek Awards and shortlisted in three categories, including:
- Best Promotional Event: “A Simply Better #CheesePull for National Grilled Cheese Day,” with Arla Foods
- Best in Corporate Branding: “U.S. Bank Inspires with the Power of Possible,” with U.S. Bank
- Best in Community Relations: “National Painting Week Inspires Care for Communities,” with Sherwin Williams
Now entering its 18th year, the PRWeek Awards are widely considered the communication industry’s top accolades. The awards honor the best campaigns, agencies and professionals across nearly 40 categories of distinction. The finalists are chosen by a judging panel of esteemed PR professionals from corporate, agency, nonprofit and government communications teams.
“We are so pleased that our work has been recognized as a finalist for Outstanding Midsize Agency of the Year as well as three of our exceptional client campaigns,” said Carmichael Lynch Relate President Julie Batliner. “These accolades cap a year of record growth for the agency and strengthen our commitment to creating big, contagious, game-changing ideas for our clients that drive results.”
Winners will be announced Thursday, March 16, at the PRWeek Awards Ceremony in New York City. The full list of finalists can be found here.