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TitlePole
Agency
Campaign Pole
Advertiser The Gothenburg Post
Brand The Gothenburg Post

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ProductSubscribers Only
Business SectorSubscribers Only
Type Newspaper

About Forsman & Bodenfors

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H&M / She’s a lady

Since basically forever, girls and women have been told to look and behave ”like a lady”. Well isn’t it about time we – everyone together – redefined what it means to be a lady today? This campaign aims to do just that – featuring some seriously bad-ass women who are all equally ladylike in their own right.

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