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Advertiser Rapala VMC Group
Brand Rapala

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Type Print

About Carmichael Lynch

We are a full-service advertising agency with a history of creating powerful emotional connections to brands. In creating these connections we do more than make our clients’ brands top of mind for their target. We find soul mates for our clients’ brands.

We are able to achieve this because we don’t use a rational approach to sell a brand, but rather emotion to make people want to share ownership for that brand. Such emotional bonds can rekindle the love customers once had for a brand, attract new enthusiasts, motivate employees and reinforce existing loyalists.

Our enemy is complacency, mediocrity and the conventional. We rally against the ordinary and hold sacred the power of inspiration: to transform, to instigate, to delight, to create devotion. 

Unlike most great creative agencies, Carmichael Lynch owns and operates a sister public relations firm, Carmichael Lynch Relate, that has achieved Agency of the Year honors from PRWeek, Holmes Report and PRNews trade magazines. For many of our clients, Carmichael Lynch works hand-in-glove with Carmichael Lynch Relate, which is regarded as the undisputed champion of best practices in public relations with few PR firms winning more awards for their work nationally. 

Latest News

Public Relations Agency Spong Rebrands as Carmichael Lynch Relate

MINNEAPOLIS (October 18, 2016) – Effective today, public relations agency Spong is changing its name to Carmichael Lynch Relate. The new name reflects the increasingly collaborative relationship between the public relations firm and advertising agency Carmichael Lynch.

Carmichael Lynch and Carmichael Lynch Relate remain stand-alone agency brands; however, in anticipation of evolving client needs, the two have formalized a new and proprietary collaborative model that provides shared clients with a seamless approach, both strategically and operationally.

“Whether working in paid, earned or client-owned media, our people are thinking beyond the borders of their disciplines and collaborating across groups,” said Carmichael Lynch CEO Mike Lescarbeau. “That’s how we optimize results for clients in the contemporary marketing environment.”

“In many respects, these changes to our agency branding reflect how we’re already working,” stated Carmichael Lynch President Marcus Fischer. “We’ve seen great success with clients such as U.S. Bank, Jack Link’s and Truvia, which utilize Carmichael Lynch for advertising and brand development, and Carmichael Lynch Relate for activities rooted in public relations.”

Carmichael Lynch Relate President Julie Batliner reflected on the timing of the new brand rollout: “It’s been a year of record growth for our agency, and this positions us to expand further,” said Batliner. “Carmichael Lynch Relate can now more easily access ideas across the full range of modern marketing services, including brand planning, media, analytics and content creation.”

As part of the rebranding, the agencies will introduce a new logo and identity system.


About Carmichael Lynch

Carmichael Lynch is an internationally recognized leader in creative marketing, executing fresh ideas across all channels. The agency’s client list includes numerous famous brands including Subaru, U.S. Bank, Jack Link’s Protein Snacks, Sierra Trading Post and Truvía. Carmichael Lynch Inc. is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. For more information, visit www.carmichaellynch.com.

About Carmichael Lynch Relate

Formerly named Spong, Carmichael Lynch Relate is a full-service marketing communications firm rooted in public relations. A four-time recipient of the “PR Agency of the Year” award by national trade journals PRWeek, PR News and The Holmes Report, the firm has offices in Minneapolis and New York. Carmichael Lynch Relate is a division of Carmichael Lynch Inc., which is owned by the Interpublic Group of Companies Inc. (NYSE: IPG), New York. Visit www.carmichaellynchrelate.com for more information. 


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