• Virgin Atlantic has appointed Hypernaked and Naked as its global digital and consumer eCRM partner, following a competitive four-way pitch and a final shoot-out against Rapp.
  • Camelot has hired The Big Kick to work on integrated campaigns for its Instant online games and scratchcards, while the agency has also extended its relationship with Tesco Mobile.
  • First Direct Arena awards social media account to Tresamo.

Tags: Virgin Atlantic, eCRM, digital, RAPP, Hypernaked, pitches, Gyro, Being/TBWA, Engine, The Big Kick, Camelot, Tesco Mobile, First Direct Arena, Tresamo, social media, SMG Europe

Category: Account Moves


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