- Guardian News & Media (GNM) has extended its partnership with media and communications agency, PHD, to cover Guardian Australia’s digital properties.
- Translation was named social media and agency of record for Champs Sports. The agency will be responsible for marketing communications leadership, general services and social media management and analysis. Translation will help Champs Sports establish a consistent look across its in-store, digital and social channels and provide regular analysis of marketing initiatives and ad spends. Champs Sports spent $5.9 million on measured media between January and September of 2013, according to Kantar Media.
Tags: Guardian News & Media, PHD Australia, social media, agency of record, AOR, Translation, Champs Sports