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Ikea is set to split with Cake as the furniture giant pushes for better integrat...

by Chris Saunders , FTI Consulting
  • Ikea is set to split with Cake as the furniture giant pushes for better integration across its UK PR and marketing activity.
  • House of Fraser has called a review of its £5m media planning and buying business, which has been handled by Publicis Groupe's MediaVest for the past 14 years.
TOPIC: PUBLICIS GROUPE, REVIEWS, PITCHES, MEDIAVEST, CAKE, PR, IKEA, HOUSE OF FRASER
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