Account Moves

  • HTC, the smartphone company, has parted ways with Mother, the incumbent on its estimated £100m global ad business, moving its advertising in-house.
Read more: http://bit.ly/WbzI9s
  • Fairtrade International has appointed Inferno to handle its global advertising account.
Read more: http://bit.ly/10mznau
  • Avios, the travel loyalty programme previously known as Airmiles, has appointed MBA to handle its direct marketing and digital account.
Read more: http://bit.ly/106ovZs
  • Europcar, the global car hire company, has appointed MediaVest to its global search engine marketing (SEM) and display account after a competitive pitch.
Read more: http://bit.ly/XJFSj9

Tags: HTC, Mother, in-house, Fairtrade International, Inferno, Avios, MBA, MediaVest, Europcar, pitches

Category: Account Moves

Accounts in Review

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