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KSL MEDIA RECOMMENDS SHORTER TV MESSAGING AS PROVEN BY NIELSEN’S NEURO-COMPRESSION TECHNOLOGY RESEARCH STUDY

July 30, 2012


MORE TRADITIONAL ADVERTISERS WILL JUMP ON THIS BANDWAGON Los Angeles, July 27, 2012 – Based on technological findings from Nielsen’s neuro-compression technology research study, KSL Media, the second-largest independent media services company in the U.S., announced today that it …

People

July 26, 2012


Farah Ramzan Golant, the executive chairman of Abbott Mead Vickers BBDO, is leaving the agency to become the chief executive of the independent production group All3Media. Read more: http://bit.ly/PwLuuj

Account Moves

July 26, 2012


JWT London has been appointed by Nestlé to handle the UK digital marketing account for the Kit Kat brand. Read more: http://bit.ly/MnRzGB Carat has retained the communications planning business on the Department for Transport's £3.5 million Think! road-safety account. Read…

Reviews

July 26, 2012


Ballantine's, the Pernod Ricard Scotch whisky brand, is reviewing its global advertising business. Read more: http://bit.ly/Opp1NH F&C Group, the asset management company, has called a review of its £3 million media planning and buying account. Read more: http://bit.ly/MZzpdR…

Reviews

July 25, 2012


Johnson & Johnson, the health and skincare company, has triggered a review of its $2.6bn (£1.7bn) global creative business held by a number of rival networks. Read more: http://bit.ly/LNCIbK Kohl's seeks shop for strategy work. Read more: http://bit.ly/ODimOb